EMCC, as a dynamic group, offers a comprehensive range of services in the pawnbroking industry, retail and trading of gold and luxury products as well as provisions of pawnbroking consultancy and IT solutions services. With a rich history and a strong presence in multiple geographic locations in the Klang Valley, EMCC has positioned itself as a leader in revolutionising the traditional practices of pawnbrokers. By embracing innovative approaches and leveraging advanced technologies, EMCC is reshaping the industry and setting new
standards for operational excellence.


Our Customers

We serve different demographics of customers who come from different backgrounds, races, nationalities and income groups.



We believe in a democratic workplace environment and we promote equality and inclusivity for all employees across different ranks. We believe in merits and value individual performances, hence we encourage individuals to take up challenging roles to realize their full potential. Nevertheless, we do not tolerate any work discrimination and we treat our people with dignity and respect. We strive to build an even better workplace as we progress as a company.


We believe in gender equality in our workplace environment.
As of 31 December 2023, WOMEN REPRESENTATION:

Board of Directors: 3
Key Management: 1
Back Office: 14
Front Operations: 77
Overall women representation: 77.25%


Our workforce comprises individuals of different age groups.
Age 20 – 29 : 33
Age 30 – 39 : 47
Age 40 – 49 : 27
Age 50 – 59 : 10
Age > 60 : 6


We strive to build a workplace environment with different skill sets and talents.
We welcome you to build your career with us.




We provide pawnbroking services through our network of 27 “Pajaking” pawnshops. We currently have 23 pawnshops located in the Klang Valley, while the other 4 pawnshops are located in Negeri Sembilan and Pahang.

Our pawnbroking customers comprise of individuals aged 18 and above who seek pawn loans.

We offer pawn loans with loan periods of up to 6 months to our pawnbroking customers who pledge their personal assets as collaterals. The items we accept as collaterals are valuable items such as gold jewelleries, minted gold bars and luxury products such as branded watches and bags, and diamonds.

Our monthly interest rate ranges between 1.5% to 2.0% of the pawn loan amount. In addition to interest income, we also derive administrative fee of RM0.50 for each pawn ticket issued.

Upon the expiry of the loan period, our pawnbroking customers may choose to redeem their pledged items or renew their pawn loans. Customers who opt to renew their pawn loans are required to re-pawn their pledged items to obtain new pawn tickets with a new loan period.

We retail and trade gold and other products through the following avenues:

  • our “Cahaya Gold” retail outlets located at Jalan Chan Sow Lin, Ampang and Setapak in Kuala Lumpur;
  • our website (https://cahayagold.com/) as well as social media and e-commerce platforms such as Facebook Live sessions, Telegram, WhatsApp, Instagram, Tik Tok and Shopee; and

Leveraging on our experience in pawnbroking, we are able to provide the following services to third-party pawnbrokers:

(i) Setting-up of pawnshop
(ii) Establishing Business model
(iii) Training of staff
(iv) Operations support services

We have a proprietary pawn processing system for the use of our “Pajaking” pawnshops and third party pawnshops. This system allows for recording of details and photos of pledged items, pawn tickets details, customers’ personal details, pawn loans amount and interests.

In addition, the system also includes features which prevent transactions with blacklisted individuals under the sanction lists maintained by BNM, UNSCR, MOHA and FATF and/or individuals who have a history of pawning counterfeit or unlawful items. Further, the system will also notify us when dealing with Politically Exposed Persons and related individuals, so that enhanced customer due diligence is performed for such transactions.


Career opportunities at Evergreen Max Cash Capital Berhad

For job applications or job related enquiries:
Email to demi@emc.capital or Whatsapp to 03-9224 622

Thank you for considering a career at Evergreen Max Cash Capital Berhad.
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